Many Pharmaceutical companies sell their drugs through a vast distribution network which reaches pharmacies in local markets. Pharmacies dispense drugs and report them in a plethora of inconsistent ways (e.g. 500 boxes of 12 tablets plus 40 bottles of 60 tablets).
Independent industry sales data are expressed in mg and ml. Market share calculation was therefore a nightmarish task.
Match2Lists has built bespoke solutions for Pharma companies with custom dictionary to translate local packaging data into standard volume data.